apunTICos

A report to take a deep dive into Facebook´s like feature, including:
. How consumers use “Like” within Facebok and on other sites
. What consumers expect after they “Like” a page on Facebok
. How marketers are “getting it right” - and wrong- on Facebook.

Only 42% of active Facebook users agree that marketers should interpret “Like” to mean they are a fan or advocate of the company.